Top 5 Fashion Games Performance in Denmark Q4 2021

In the fourth quarter of 2021, Denmark's top 5 fashion games on a unified platform demonstrated a range of performance across weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:

Hair Challenge saw fluctuating weekly revenue, peaking at approximately $26 in the week of December 20. Weekly downloads ranged from about 2.2K to 3.3K, with a notable increase to 3.1K in mid-December. Active users varied, starting at 18.5K in late September and ending at 15.9K in the last week of December.

Project Makeover from Magic Tavern, Inc. maintained a steady weekly revenue, reaching a high of around $16K in the final week of December. Downloads fluctuated, peaking at nearly 5K in the same week. Active users saw a gradual rise, starting at 18.6K and climbing to 22.5K by the end of the quarter.

Pocket Styler: Fashion Stars experienced a decline in weekly revenue, from approximately $1.3K in late September to $1.1K by the end of December. Downloads showed a downward trend, starting at around 1K and ending at 1.4K. Active users followed a similar pattern, beginning at 2K and peaking at over 7K in mid-October before settling at around 3.5K.

Fashion Battle - Dress up game displayed varied weekly revenue, peaking at $60 in the final week of December. Downloads fluctuated between 1.4K and 3.2K, with a notable rise to 2.7K in mid-December. Active users increased from 5.8K in late September to 7.9K by the end of the quarter.

Get Lucky: Pool Party! had no reported revenue during the quarter. Weekly downloads decreased from 6.1K in late September to 1.2K by the end of December. Active users also declined, starting at 7.7K and ending at 1.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.